HOW BEST TO COMPLETE A SET-UP USING AN EVENT RUNNER
An event walkway can help you complete your wedding, exhibition stand and shop fitting. Find out how and why!
We can translate the expression set-up as the fine-tuning, preparation and arrangement of all the elements that make up and complete, in a physical sense, the location of an event.
Set-up, however, is not limited to the practical sphere, it goes beyond what is visible to the eye of the beholder. It serves to convey feelings and emotions, whether it is an event such as a wedding or, for example, a corporate event.
To do this, it is not enough to choose elements according to one's personal taste or to combine them harmoniously. You have to start with a basic concept and ask yourself: what do I want to tell? What do I want to communicate?
Next you have to choose a colour that is appropriate to the theme of the communication.
Colour is, in fact, an extremely important aspect to consider when we want to communicate a message or convey an emotion. Our psyche, our state of mind, is influenced by the different shades we come into contact with. There are cold colours (such as light blue, blue or green) that create a feeling of calm and detachment, and warm colours (such as red, yellow or orange) that convey a sense of warmth and closeness.
This is only an initial and superficial division, but the Psychology of Colour ascribes meaning to each nuance found in nature.
And it is now, having reached this point, that Event Passage comes into predominant play. It is the element that, more than any other, can help you make your chosen colour stand out. This is not only because of its size, but also because of the use to which it is put.
Just think of the emblematic case of the wedding, where the event walkway of your choice is placed at the centre of the scene and used to show the bride on her way down the aisle.
Now that the "why" is clear, let's find out the "how" an event walkway can help you complete your set-up in the best possible way, and let's take the most common types as an example:
Wedding decorations: a guide to choosing the ideal walkway
First and foremost, it should be borne in mind that there are no right and wrong colours for a wedding set-up. The important thing is that the final result is harmonious and that the chosen theme is respected.
Therefore, the advice is to first choose the theme of the event (the "what I want to tell") and, immediately afterwards, try to convey it in the best possible way with the use of the most suitable colours.
Yes, we used the word colours (plural), and not by chance. Choosing a main, predominant colour is essential to create a common thread throughout the whole set-up, from the event runner, to the flowers and right down to the paper elements, such as invitations and place cards. However, choosing just one colour could make the whole set-up look a little flat or, on the contrary, excessive.
The second tip to bear in mind, therefore, is to opt for a polychromatic wedding, combining the main colour with other shades that match it without overpowering it.
An example?
If you prefer a classic wedding style and the concept you have chosen is to tell a pure and romantic love story, you could choose white as the predominant colour, using it for the dress, the bridal carpet and the various textiles in the ceremony location, while for the flowers you could opt for arrangements that also include different shades of pink.
Trade fair stands: a guide to choosing a walkway for events
Unlike in the setting up of a wedding, in exhibition design the emotions of the participants in the event are important not only from a personal point of view, but above all as a means of acquiring new customers; it is important to create an engaging and functional itinerary that allows the visitor to notice all the products and for us to make him spend as much time as possible on our stand.
Of course, this time must be of quality, as much as the idea of our brand that the visitor will take with him. For this to happen it is also essential that he correctly perceives the value and quality of the products we exhibit. In this sense, attention to detail is of vital importance.
You know, however, that attending a trade fair can be very expensive and, apart from the necessary costs, the only thing you can try to 'save' on are the materials you choose for your stand. So you might ask yourself: how can I save money if I have to pay attention to detail?
We'll let you in on a trick: less is more! Replace glass with plexiglass, choose laminate instead of wood, porcelain stoneware instead of marble and, above all, pave the floor with an event walkway!
Limit the use of premium materials and focus on branding, e.g. by choosing carpet-effect walkways in the same colour as your company logo, or choose more than one to match the colours of the various collections to create different thematic areas within your space.
Shop fittings: when using a catwalk for events is the winning choice
Store and shopfitting is one of the most important activities to attract the attention of potential new customers and can be designed to encourage or direct the buying process.
But what does 'direct' the buying process mean?
It means, in simple terms, positioning the products themselves or the furnishings that make up the shop's décor or layout, in such a way as to create a sort of visual path that the customer is unconsciously led to follow, noticing things (or products) that he or she might not otherwise pay attention to. A visual-emotional pathway.
In this perspective, therefore, a walkway is the perfect complement to create a pathway to follow once inside the shop. A physical path undoubtedly, but not only.
Let's take an example: it's Christmas and the atmosphere that this festivity brings truly infects everyone, young and old. At this time of year, houses, streets, squares and buildings are filled with lights and decorations. Against this backdrop, does the typical customer expect to walk into your shop and not find a Christmas decor? Certainly not, he expects to find an atmosphere perfectly in tune with the theme.
Christmas is the most classic example, but there are many festivities that can affect a business and encourage shopping: Women's Day, Valentine's Day, Easter, Carnival, and so on. Each festivity has its own colour, and on the market you can find Event Walkways to match each of them, to complete the set-up in a winning way for each occasion.
